Understanding the 4 Cs and How to Incorporate Them into Your Business Practices

Understanding the 4 Cs and How to Incorporate Them into Your Business Practices

As a business owner or the driver of a company’s marketing efforts, your main goal is to ensure that your products and services are, in fact, in demand. Once you’ve ascertained that they are, your next responsibility is to make sure that your offerings stands out from those of your competitors, making your enterprise viable at the end of the day.

In the 1950s, Neil Borden popularized the “marketing mix,” comprising the 4 Ps—product, price, place, and promotion.

Continue reading Understanding the 4 Cs and How to Incorporate Them into Your Business Practices at StartUp Mindset.

from StartUp Mindset https://startupmindset.com/understanding-the-4-cs-and-how-to-incorporate-them-into-your-business-practices/
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