Tag: IFTTT
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White Collar Recession: What It Is and Why It Matters
It’s no secret that the American economy has spent the last several years struggling to stay afloat. Since the onset of the COVID-19 pandemic, thousands of jobs have been plunged into uncertainty and chaos. While some individuals have thrived working from home trying new, innovative job opportunities, others have struggled. Especially white collar tech workers. […]
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Video Marketing For Startups: A Guide With Powerful Tactics
Video marketing is a powerful tool for startups looking to establish their brand, reach new customers, and drive sales. According to a study by Cisco, video will account for 82% of all internet traffic by 2022. This means that video is one of the most effective ways for startups to get their message in front […]
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10 Companies that Failed to Innovate and
Innovation is important for every business. As times change, businesses need to learn to create solutions that will help them adapt to shifts in consumer demand, technology, and the economic climate. When a business innovates the right way and at the right time, it could lead to huge gains in market share and the growth […]
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8 Ways to Be More Productive After Taking a Vacation
You aren’t alone if you have ever felt like you have needed a vacation right after your vacation, especially when you have just had the most relaxing, magical, and well-deserved vacation. It can be hard to motivate yourself to throw yourself back into work and think about deadlines, emails, and clients. Unfortunately, all good times […]
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How to Motivate Underperforming Employees
In a perfect world, all employees would perform at a high level at all times. Yet, our world isn’t perfect. That’s not our reality. Every business owner will be faced with the challenge of how to motivate an underperforming employee. There’s a right way and a wrong way to deal with this problem. Even after […]
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How to Find the Target Market for a Clothing Business
If you are starting out in the clothing business it’s important to establish your target market from the beginning. Doing this accurately can help increase your profits, cut out unnecessary expenditures, and get your business running efficiently from the beginning. The clothing business is a pretty crowded market, but that doesn’t mean that, with the […]
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How Mindset Can Make Or Break A Business
According to author Roy T. Bennet, “Happiness depends on your mindset.” I would argue that success in business does too. When we study business in school, the focus is on profit and loss accounts, SWOT (Strengths, Weaknesses, Opportunities, and Threats analysis), and market research. In all of my years studying business, I don’t remember ever […]
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How to Help your Entrepreneurial Friend Succeed in Life
Being an entrepreneur may seem like a golden path to riches, but in reality, it’s a hard journey that can be filled with stress and costly learning experiences. Entrepreneurs can use all the help they can get, so if you have a friend that is walking that path, it’s important to do all that you […]
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7 Business Goals for a Coffee Shop
Owning a coffee shop is like owning the heart of a community; it’s a place for everyone. Most everyone has a place they like to go for coffee, tea, or a snack. A place where they can go relax and maybe socialize. If you run or plan to start a coffee shop business, you need […]
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8 Ways to Foster a Positive Workplace Culture
It is easy to identify those companies that have an amazing workplace culture. They’ve created environments that allow their teams to be focused, driven and innovative. Conversely, you won’t struggle to find those organizations that don’t have a positive culture. They often have high staff turnover, toxic leadership, and gossip and rumor run rampant. A negative […]
Joseph Odierno Buffalo 