In the world of business, you may sometimes hear the terms “goals” and “objectives” used interchangeably, but they actually mean two different things. It’s important to know the differences between business goals and objectives when planning an effective business strategy. Although both business goals and objectives are equally important, they’re not the same.
Not knowing the difference can have you focusing on the wrong metrics and working towards undefined targets. Understanding the difference between a business goal and a business objective can save you time, energy and prevent unnecessary headaches.
from StartUp Mindset https://startupmindset.com/business-goals-vs-objectives-understanding-the-difference-and-why-it-matters/
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Joseph Odierno Buffalo 
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