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Understanding the 7 P’s of Marketing

Understanding the 7 P’s of Marketing

The “marketing mix” was first mentioned in McCarthy’s book Basic Marketing: A Management Approach, and it includes four P’s: product, place, price, and promotion.

People, physical proof, and procedure were included in the four P’s. Why did these new P’s need to be introduced? It turns out, the four existing P’s did not adequately cover services and customer satisfaction.

Now that you’re a little more familiar with the idea of the marketing mix, let’s look more closely at the seven P’s of marketing.

Continue reading Understanding the 7 P’s of Marketing at StartUp Mindset.

from StartUp Mindset https://startupmindset.com/understanding-the-7-ps-of-marketing/
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