People are always surprised to learn that Apple didn’t invent the mobile phone or the mp3 player. Still, they were the first company to combine those two devices into one: the iPhone. Like Apple, successful startups need to use market research to determine what their customers want and need, who their competitors are, and how they can differentiate themselves from those competitors.
What is market research?
To sum it up, market research is crucial to launching your startup.
from StartUp Mindset https://startupmindset.com/how-market-research-can-make-or-break-your-startup/